Air India has called in an award-winning model consultancy agency to assist the airline reinvigorate its decades-old branding. The Tata-owned airline will work with London-based FutureBrand as a part of a significant makeover of Air India, which is hoped will reposition the airline as a world-class international provider.
FutureBrand has beforehand labored with American Airways on its newest emblem and livery, in addition to a visible model that’s referenced all through the client journey. The consultancy agency stated the rebrand helped to encourage a “mindset shift” all through the corporate.
Air India has used the identical Maharajah emblem since 1946, which may very well be retired as a part of the rebranding train. Air India’s ‘Flying Palace’ livery stays iconic, however a lot of the airline’s advertising and marketing is in determined want of a refresh.
Based in 1932 by India’s huge…
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