Will a new advert starring 125 members of British Airways woo passengers back?
British Airways
After a year which has seen air travel slashed to a fraction of its COVID-19 passenger capacity and punishing layoffs of crew, the aviation industry is starting to plan a return to a new normal. In Europe and the US, a system of ‘green light’ destinations and increased vaccinations are likely to see the first leisure flights take off in June.
To mark this, British Airways has filmed a new advertisement which will air on British terrestrial television for the first time on Friday May 7, thereafter during Premier League football matches and other sporting events. The campaign ‘You Make Us Fly’ features the airline’s employees and is the airline’s first advertisement since ‘A love letter to Britain,’ which aired in 2019, to mark the…
