With Americans returning to the skies this summer (we’re all going to be like Europeans and take the summer off now that we’re vaccinated, right?), airlines want to remind us that they’re still prioritizing safety.
- Take American Airlines, for instance, which is testing “touchless technology” to keep travelers from sanitizing their hands every 15 minutes in an airport.
But: As vaccinations continue to take off, airlines are grounding some pandemic-related restrictions. Take Delta, which will ditch its April 2020 middle seat ban on May 1. Despite the loss of inventory, the Atlanta-based airline said the ban allowed it to charge higher fares.
So what do these notions of perceived safety have to do with marketing? Well…
“We’ll still see some level of safety related messaging continue, at least for the near term. But it’ll shift from ‘It’s safe to fly’ to…
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