Chemence Inc. settlement signals tighter enforcement, says Commish Chopra
Kwik Fix, Hammer Tite and Krylex—no, we’re not writing about the latest obscure rap crew. We’re talking adhesives, baby—specifically, brands produced by James Cooke and his glue maker posse Chemence Inc.
Chemence just got a spanking from the Federal Trade Commission (FTC, or the Commission) to the tune of $1.2 million, the largest-ever monetary judgment for false “made in the U.S.A.” advertising.
Kwik Fix, etc. are consumer superglues. According to the FTC, the company “provides third parties with marketing materials so third parties can market and sell products under its own brand names,” and also “manufactures private-labeled products sold under retailer brand names [providing] those retailers with labeling and promotional materials … .”
The Commission alleges that…